Shiny Suds

Hilarious commercial done by Droga5. It creates awareness about the harmful ingredients in everyday cleaners and detergents. The company being promoted is Method, which is a company that creates cleaning products without harmful ingredients and is environmentally conscience. Very creative way to promote this brand!!!

Jim Mountjoy's creative process

Jim believes that creativity is about building trust, and once the trust is there everything else falls into place. I really feel for this and thought he had the best overall view of creativity . I enjoyed Jim's creative process and philosophy on creativity so much that paraphrasing it would not do it justice. You can tell he really lives by his creative process because how he articulates his process in the book and by how sincere it sounds when you read it. Here it is below.

"Creativity is about trust. First, you prove to people and yourself you are disciplined enough to cross your t's and dot your i's in all the basics as well as being responsible to others. From there, you move to a more intimate and deeper knowledge of the needs, expectations and goals of others and synthesize this into original insights that are valued. Next, it's usually at this stage others begin to not only trust you, but place a measure of faith in your ideas and actions. Now creative leadership is expected of you and you have the responsibility to take bolder steps that are needed to transcend rote thinking and answers. Sounds a bit scientific, but the art is in doing it everyday with passion".

Chris Adams creative process

Chris begins is process with intaking as much information as possible by devouring media and soaking up the world with things such as words, images, music and life. This is not just for any particular assignment.... he simply  enjoys it. Although when he sits down to talk to a client he's got plenty of stuff  flowing through his head. He says "There's all this stimuli in there for my thoughts to bounce around on. Sometimes the big idea just jumps right out. Other times I have to be more patient" Chris accredits alot of his success to his partner, who's name was not mentioned, because he uncovers the ideas in Chris's head. "Often, I can't find the ideas myself, and my partner is the one who discovers the ideas locked up in my own head".

David Horridge's creative process

Horridge claims that his creative process is an act of subtractive creativity and makes sure he is fully informed and educated on the subject before he begins work on it. Horridge says that "a blank page  is only intimidating when I feel pressured to add something to it. So I don't. To him a blank page is merely a shovel and his ideas are buried deep inside his mind. He digs through his mind thinking of as many ideas as possible without critiquing them, because this would only slow him down. He then leaves these ideas alone for a while to return later to them alone, where he beings his discovery process. One by one he goes through every ice and looks for potential in it. He claims its more of a listening process then anything. Dig, sift, listen, repeat. He then is left with polished ideas, but says tha "it's the calluses that makes me most proud".

Open Happiness

Ever since I can remember, whenever my family gets together the only soda we drink is Coca-Cola. The sizzle of the soda as its opened makes me nostalgic about joyful, funfilled family get togethers. When I travel, the only drink I feel comfortable buying is Coca-Cola, and I don't see this changing for the rest of my life. Their advertising is also clever and smart, giving the brand plenty of personality.

A Hellmann's Christmas

Tis the season for Mayo. Hahaha not really, but this is quite a creative ad by Hellmann's. Sometimes convenience goods, like mayonnaise, need some help with advertising, especially during the holiday season when everyone's concerned with buying material goods, and not sandwich condiments. It's festive and reminds people about their product.

Sunset Barrel

Photo props to my buddy Breck back in Florida. This is what a sunset looks like in side the Barrel of a Wave. Need I say more...