Hilarious commercial done by Droga5. It creates awareness about the harmful ingredients in everyday cleaners and detergents. The company being promoted is Method, which is a company that creates cleaning products without harmful ingredients and is environmentally conscience. Very creative way to promote this brand!!!
Thursday, December 5, 2013
Shiny Suds
Hilarious commercial done by Droga5. It creates awareness about the harmful ingredients in everyday cleaners and detergents. The company being promoted is Method, which is a company that creates cleaning products without harmful ingredients and is environmentally conscience. Very creative way to promote this brand!!!
Wednesday, December 4, 2013
Jim Mountjoy's creative process
Jim believes that creativity is about building trust, and once the trust is there everything else falls into place. I really feel for this and thought he had the best overall view of creativity . I enjoyed Jim's creative process and philosophy on creativity so much that paraphrasing it would not do it justice. You can tell he really lives by his creative process because how he articulates his process in the book and by how sincere it sounds when you read it. Here it is below.
"Creativity is about trust. First, you prove to people and yourself you are disciplined enough to cross your t's and dot your i's in all the basics as well as being responsible to others. From there, you move to a more intimate and deeper knowledge of the needs, expectations and goals of others and synthesize this into original insights that are valued. Next, it's usually at this stage others begin to not only trust you, but place a measure of faith in your ideas and actions. Now creative leadership is expected of you and you have the responsibility to take bolder steps that are needed to transcend rote thinking and answers. Sounds a bit scientific, but the art is in doing it everyday with passion".
"Creativity is about trust. First, you prove to people and yourself you are disciplined enough to cross your t's and dot your i's in all the basics as well as being responsible to others. From there, you move to a more intimate and deeper knowledge of the needs, expectations and goals of others and synthesize this into original insights that are valued. Next, it's usually at this stage others begin to not only trust you, but place a measure of faith in your ideas and actions. Now creative leadership is expected of you and you have the responsibility to take bolder steps that are needed to transcend rote thinking and answers. Sounds a bit scientific, but the art is in doing it everyday with passion".
Chris Adams creative process
Chris begins is process with intaking as much information as possible by devouring media and soaking up the world with things such as words, images, music and life. This is not just for any particular assignment.... he simply enjoys it. Although when he sits down to talk to a client he's got plenty of stuff flowing through his head. He says "There's all this stimuli in there for my thoughts to bounce around on. Sometimes the big idea just jumps right out. Other times I have to be more patient" Chris accredits alot of his success to his partner, who's name was not mentioned, because he uncovers the ideas in Chris's head. "Often, I can't find the ideas myself, and my partner is the one who discovers the ideas locked up in my own head".
David Horridge's creative process
Horridge claims that his creative process is an act of subtractive creativity and makes sure he is fully informed and educated on the subject before he begins work on it. Horridge says that "a blank page is only intimidating when I feel pressured to add something to it. So I don't. To him a blank page is merely a shovel and his ideas are buried deep inside his mind. He digs through his mind thinking of as many ideas as possible without critiquing them, because this would only slow him down. He then leaves these ideas alone for a while to return later to them alone, where he beings his discovery process. One by one he goes through every ice and looks for potential in it. He claims its more of a listening process then anything. Dig, sift, listen, repeat. He then is left with polished ideas, but says tha "it's the calluses that makes me most proud".
Tuesday, December 3, 2013
Open Happiness
Ever since I can remember, whenever my family gets together the only soda we drink is Coca-Cola. The sizzle of the soda as its opened makes me nostalgic about joyful, funfilled family get togethers. When I travel, the only drink I feel comfortable buying is Coca-Cola, and I don't see this changing for the rest of my life. Their advertising is also clever and smart, giving the brand plenty of personality.
A Hellmann's Christmas
Tis the season for Mayo. Hahaha not really, but this is quite a creative ad by Hellmann's. Sometimes convenience goods, like mayonnaise, need some help with advertising, especially during the holiday season when everyone's concerned with buying material goods, and not sandwich condiments. It's festive and reminds people about their product.
Sunset Barrel
Photo props to my buddy Breck back in Florida. This is what a sunset looks like in side the Barrel of a Wave. Need I say more...
Tom the Bulls fan
This is my friend Tom, he's a Chicago Bulls Fan. One day Tom wouldn't stop talking shit on the Miami Heat, and kept making absurd clams that the bulls were the best team in the NBA. Me, being a die hard heat fan, didn't like this to much and decided to take his face and photoshop it into a bald, fat bulls fan and post it on Facebook. The first picture is the picture I used of him to photoshop and the other is obviously the final product. I then put the photo on Facebook and captioned it Tom when he's 40. It got alot of great feedback, and when I say alot I mean ALOT!! Turns out I wasn't the only one sick of him talking about the Bulls.
stir it up
I previously posted about Bob Marley and how he's a huge inspiration on me, but I really wanted to show off this music video. Whenever I'm stressed out I watch this video. It calms me down beyond belief and I don't understand why. Yes the music is extremely soothing, but its more than that. I think it has more to do with how effortless they look when they play, yet the music they create couldn't be better.
Beach ready!... not quite
Finals week is coming up, but all I can think about is my local beach. Here's a picture I took of it back home. For the time being I'm going to seriously need to focus, seeing that I have 5 finals. I need to study my ass off and act as if my beach is my reward for killing myself during finals week.
Bob Marley
An inspiration to us all...Bob Marley.
He created beautiful music for one reason and one reason only...it made his heart sing.
Bob Marley is a visionary and talented musician.
We should all strive to do things that make us happy, and not just because they'll make us money one day.
^damn good quote!
Rebellious Uncle Sam
Stumbled upon this old drawing I made for Mr. Baronet in word and image today. I'm not the greatest artist, but It's supposed to be a picture of Uncle Sam with the rolling stones logo as his mouth. I can't remember exactly what the assignment was, but I do remember getting an a on this particular assignment. I just thought I was an interesting take on an American icon and deserved a place on my blog.
animal humor
Got a good chuckle when I saw this today and thought that everyone deserves a good chuckle everyday, so go ahead and chuckle away!
tombstone
Here's my tombstone creation for our last creative project. My idea behind this was to create a display picture of me at my funeral that would leave the audience that attended my funeral with contentment. I'm full of joy, look healthy, and am in my favorite place. There's also a quote that I made on here that I lived my life by and shared this way of living with my company.
throwback tuesday
This is a picture taken by my mom right before I got on my flight to Dallas to start my new life out in Texas. I had no idea what was to be in store out in Texas, but I was excited to find out. Being a Florida boy and and growing up on the beach was all I knew, so coming out to Texas was a leap. Turns out it was the best leap I've taken so far in my life.
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